Hello Friends, I hope
you are feeling bright today!
I love working with
diamonds, they are so interesting. I have learned some fun facts about diamonds
over my years in this industry, and I thought I would share some with you.
Want to buff up your Diamond knowledge?
Have some sparkling
diamond trivia at your fingertips by reading this blog post! And please feel
free to add your own, in the comments box.
A DIAMOND IS A GIFT THAT LASTS FOREVER
The word diamond
comes from the Greek word “adamas” which means indestructible and/or
invincible. Flowers fade, perfume dries up, clothing gets out of fashion, even
cars do not last. But a Diamond… now that is a forever gift, it is true!
I have seen diamonds
come into the store to be evaluated or to be reset in a new designed ring, which
have been passed from great-grandmothers to daughters of daughters… and the
diamond is still beautiful, as sparkling and valuable as when it was first cut.
HOW DID DIAMONDS COME TO BE SO SOUGHT AFTER?
Since the 15th
century, diamond engagement rings were found only among European aristocracy and nobility.
The De Beers Group,
established in 1888, is an international corporation that specializes
in diamonds. De Beers used its dominant position through the 20th
Century to influence and monopolize the international diamond market. They successfully
advertised diamonds in such a way as to create a consumer demand, a game that
all marketers play. And with this campaign creating a growing public demand, diamonds
became ever more popular.
Diamonds are no longer only
for nobility and aristocrats.
Moreover, in 1947 De
Beers’ marketing efforts changed the diamond world forever when they coined the
famous advertising slogan ‘A Diamond is
Forever’. Half a decade later, in 2000 the slogan ‘A Diamond is Forever’ was named as the
best advertising slogan of the 20th Century, by the magazine
Advertising Age.
One can see why the
diamond has become so strongly associated with engagement rings; a diamond
represents everything you want to show and give to a loved one – it’s all in
one!
Therefore, when you look
for that perfect diamond, you want to know that the one you choose is unique
and has a special value. When going to buy the engagement ring, bear in mind
the meaning of the stone, and what is symbolizes. This will make it easier to decide
on the budget, and part with the money!
We love to help you make your
diamond wishes come true…
Just have a look around our online
shop https://www.capediamondexchange.com/all-products.php for a wonderful array of rings and prices! If you
are in Cape Town, pop in to our gorgeous shop, on St Georges Mall, or peruse
our extensive window displays if you don’t feel like coming in. Call for an
appointment 021 4222 350 / 021 424 6125 or out of office hours 061
338 7544. We
are always here for you!
Keep your eye on this
blog for lots of engagement ring, and other jewelry, advice.
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Diamond Love,
Aviva
Thanks for that! I always wondered!
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